As we all know, 2020 is a year for surprises. And the holiday season will be no different as Walmart has a new plan to avoid overcrowding in their stores for this year.
John Furner, Walmart U.S. CEO told Jo Ling Kent in an exclusive interview that aired on NBC”s “TODAY” show, that Walmart will be splitting up its Black Friday sales into three different events this year in order to contain crowds during the coronavirus pandemic and to avoid overwhelming the supply chain.
“Black Friday Deals for Days” will kick off online on November 4 with deals on toys, electronics and home products, and will continue in store on November 7.
The second event will begin online on November 11 with mark-downs on TVs, computers, tablets, movies, music and more, continuing in store on November 14.
In the third event, the retail giant will wrap up the event online on November 25 and in store on “true” Black Friday, the day after Thanksgiving.
“Customers trust Walmart to deliver a amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for, the absolute best prices of the season on hot gifts from top brands, hasn’t changed, “Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said.
The move comes as many consumers are looking to start their holiday shopping early and online this year. According to RetailMeNot coupon clipping site, 31 percent of shoppers will start earlier to avoid inventory issues or shipping delays and 75 percent will prefer to do it online. It also comes as 51 percent of consumers confront pandemic-altered income levels, which means 40 percent are looking to spend less this year, according to PwC consulting services company.
Walmart is not the only retailer following the shift in consumer behavior. Amazon, Target, and Best Buy have all launched deal days for this holiday season, offering hefty discount to entice shoppers to complete their shopping early.
“I don’t think Black Friday is dead,” Furner said. “But certainly, we know that the customer in the United States is looking for solutions that really start sooner than in years past,” he added.