Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity.”
In a statement on its website Wednesday, Mars wrote that “now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.”
“We don’t yet know what the exact changes and timing will be, but we are evaluating all possibilities,” Mars added.
Earlier on Wednesday, Quaker Oats announced it’s retiring the 130-year-old Aunt Jemima brand and logo. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” the Pepsi-owned company said in a statement.
How pathetic are these companies catering to the minority mob in America that’s offended by anything and everything…