Those that know me realize that I am literally one of the biggest lovers of Christmastime on the planet. From decorating the tree, to the outside of the house, to watching Christmas movies with the kids, I’m all in. I like to start on November 1st, that’s just who I am. It looks like I’m not alone.
The following is from our friends at RadioInsight.com
On the heels of Cumulus Media kicking off the holiday music season in Youngstown last week, we now have our second All-Christmas station for the year.
Clarity Communications has dropped the Classic Hits “Rewind 105.5” brand from WWRW Mount Sterling/Lexington KY and is now in holiday mode as “Christmas 105.5“. WWRW had been redirecting its Classic Hits listeners to LM Communications’ “Kiss 96.9” WGKS after that station flipped from AC to Classic Hits on September 22.
Clarity, which owns Classic Country “Hank 96.1” WLXO Stamping Ground/Lexington while LM handles ad sales via a Joint Sales Agreement, closed on its $340,000 purchase of WWRW from iHeartMedia’s Aloha Stations Trust at the end of August.
iHeartMedia AC “Mix 94.5” WMXL is the traditional Christmas music player in the Lexington market. It usually moves to the holiday programming in early November.
You can get more great tips for the Christmas Holiday from our friends at RadioInsight.com
What are your thoughts? Is it too early, or are you ready to put the tree up folks?