Phillip Morris International, the same company that sells Marlboro, and dozens of other brands internationally, has a new product set to launch in the UK, that’s right it’s life insurance.
Morris says the insurance provider, reviti, will offer a “highly competitive” premiums with incentives for quitting cigarettes, or for giving up tobacco & nicotine entirely.
Reviti insurance, which will start at $6.47 per month, “plans to launch a range of insurance policies that incentivise better lifestyle choices, such as improving your diet, cutting down on alcohol or getting fit,” according to a press release.
Philip Morris International – a separate company from U.S.-based Philip Morris USA, which is owned by Altria – has not announced specific plans or timelines to expand reviti to additional markets.
“It was time the insurance business caught up with its customers. The life insurance product we offer is a win-win for reviti and our customers,” CEO Daniel Pender said in a statement. “They get competitive premiums and, with a little help from us, a better lifestyle. We get to help millions of people who have never had access to life insurance before and who will benefit from positive lifestyle changes we’re helping them make.”
Philip Morris has been trying to transition to smoke-free products as a possible solution to the company’s longstanding cigarette problem.
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