Chemical Free Body

LEGO STOPS DIGITAL MARKETING FOR POLICE PLAYSETS AMID GEORGE FLOYD PROTESTS

The tragic death of George Floyd while being restrained by police in Minneapolis sparked major protests all over the country, and today we’re seeing the first impact in the toy department.

The following is from our friends at The Toy Book:

The Toy Book has received a copy of an email sent to affiliate marketers by Rakuten Linkshare on behalf of the LEGO Group. The email requests removal of product listings and features for more than 30 LEGO building sets, Minifigures, and accessories that include representation of police officers, firefighters, criminals, emergency vehicles, and buildings. Sets include the LEGO City Police Station, Fire Station, Police Dog Unit, Patrol Car, Fire Plane, Mobile Command Center, Police Highway Arrest, and many more. Even the LEGO City Donut Shop Opening set — which includes Police Officer “Duke DeTain” and “Crook” Minifigures — roleplay items including a Police Handcuffs & Badge Set, and the adult builder LEGO Creator version of The White House made the removal list.

UPDATE: A SPOKESPERSON FOR THE LEGO GROUP RESPONDED TO OUR REQUEST FOR COMMENT WITH THE FOLLOWING STATEMENT:

“We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the US. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future.”

What are your thoughts on Lego turning their backs on America’s first responders and police officers?

3.4 5 votes
Article Rating

You Might Like

Leave a Reply

0 Comments
Inline Feedbacks
View all comments
×
0
Would love your thoughts, please comment.x
()
x
%d bloggers like this: