In a bizarre story, a former close friend of former two division UFC Champion Conor McGregor is suing him for 5% of the same of his company Proper 12 Whiskey.

Conor’s close former friend Artem Lobov has reportedly sued the Irishman, claiming have come up with the idea for the famous Proper No. 12 Whiskey.

This sounds like The Social Network all over again, doesn’t it?

According to Lobov, he initially came up with the idea of launching an Irish Whiskey brand with ‘Notorious’ but was left out of the equation once Proper No 12 took off.

Conor McGregor was named Forbes’ highest-earning sportsperson last year after selling his shares in the whiskey brand along with two other partners for a combined $600 million.

Lobov initiated a High Court action yesterday, in which he will be demanding 5% of the profits ‘Notorious’ got from the sale. The former UFC fighter also previously claimed to have turned down a $1 million offer from McGregor.

Lobov’s attorney Dermot McNamara made the following statement:

“My client is a retired professional fighter with a master’s degree from DCU in Finance and Capital Markets. We have issued High Court proceedings on his behalf to enforce an agreement with Mr McGregor regarding the Proper No. Twelve whiskey brand. My client was the initial creator and co-founder of the concept to launch an Irish whiskey brand associated with Mr McGregor. As these matters are now before the court, we will not be making any further comment.”

McGregor’s spokesperson Karen J. Kessler has said Lablov’s claim is “incorrect.”

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Matt Couch

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