Chick-fil-A has became the largest and fastest growing fast food chain in America.
They’ve done so by going back to basics, or for them, being themselves. They start by training their employees to say “please” and “thank you.”
According to QSR Magazine’s drive-thru report 95.2% of Chick-fil-A employees said “thank you” in drive-thru encounters, based on data of 2,000 visits to 15 restaurant chains.
Just to give you a comparison, KFC was at 84.9% and McDonald’s was at 78.4%.
“It’s all about speed and accuracy, but we know our customers appreciate that we can be nice while being fast and accurate,” Mark Moraitakis, Senior Director of Hospitality and service design said. “Eye contact and smiling go a long way in the drive-thru experience.”
Chick-fil-A restaurants generate more revenue per restaurant than any other fast-food chain in the United States. In 2015 they reached nearly $4 million per restaurant. The average KFC did $1 million in sales.
Chick-fil-A also invests more in training and customer service than any other chain, and it shows as they’re now the largest and most profitable chain in the United States.
The company puts it’s Christian Faith and God first mentality in everything that it does. Despite attacks from the left, Chick-fil-A marches on to greatness.