The NFL along with networks are at it again, making a habit out of banning ads from conservative and veteran owned companies during the Super Bowl.
The ad, which “features soldiers, first responders, and images of military graves decorated with American flags and gives credit to them for protecting the rights of those like Kaepernick to protest,” was titled “Just Stand,” and promoted clothing from Nine Line apparel, a veteran-owned athletic wear company, according to the Washington Examiner
CBS reportedly told Nine Line that they weren’t confident the company, which pulls in a cool $25 million per year, could afford the steep, $5.25 million price tag for a 30-second spot during Sunday night’s big game, but a spokesperson for Nine Line says CBS objected to the ad’s overly political content.
The ad parodies a Nike ad from earlier in the NFL season that featured former 49ers second string quarterback Colin Kaepernick, who is best known for “taking a knee” during the national anthem as a way of protesting racism. The controversial Nike ad celebrated Kaepernick for “sacrifing everything.”
That ad concludes with the words, “So don’t ask if your dreams are crazy. Ask if they are crazy enough.”
“CBS’s purported reason for rejecting a Super Bowl commercial that extols patriotism is totally out of bounds,” Nine Line’s CEO told the Examiner in a statement. “Let’s call this what it is: a blatant attempt to censor a message that their politically correct executives find offensive. We urge Americans who believe it’s important to show respect for our flag and national anthem to join us in calling out this offensive bias. It’s time to give a penalty flag to CBS.”
Credit to ChicksontheRight.com for the Intel.