In a move that stunned Nike fans across America the company made the announcement on Labor Day weekend that Colin Kaepernick, the disgruntled former NFL Quarterback would be the new “Just Do It” spokesperson for Nike. Kaepernick famous for taking a knee, wearing socks with pigs on them to show his anti police stance, and kneeling for the National Anthem. Yes, that’s the guy that Nike chose to be the spokesperson for their brand.
Americans across the Country took to boycotting Nike, it’s currently the #1 trend on all social media platforms. #BoycottNike is just now picking up steam. Stocks this morning showed Nike already down 2% and a $250 Million dollar loss.
Let’s see if they let this play out in a move that can only be detrimental to a brand that used to stand for something. With Michael Jordan being the face, and amazing campaigns like “Be Like Mike” it’s hard to see how Nike could fall this far off the proverbial wagon of success.