A Hispanic-owned canned bean manufacturer is at the center of a political tussle after Goya Foods CEO Robert Unanue attended a White House event for Hispanic companies last week and said “we’re all truly blessed … to have a leader like President Trump.”
Goya Foods, Inc. is an American producer of a brand of foods sold in the United States and many Hispanic countries. It has facilities in different parts of the United States, Puerto Rico, the Dominican Republic and Spain. It is under third-generation ownership of the Unanue family, and is headquartered in Jersey City, New Jersey, US.
Many Latinos say Trump is racist due to his immigration policies and rhetoric, and there were multiple calls on social media for a boycott of all Goya Food products. Goya Foods is particularly popular with the Latino community in the United States.
But Unanue said he stood by his remarks, and Trump fired back on Wednesday, claiming Goya was “doing GREAT. The Radical Left smear machine backfired and people are buying like crazy!”
His daughter and adviser Ivanka Trump posed on Twitter holding up a can of Goya black beans, and writing “If it’s Goya, it has to be good,” the company’s advertising slogan in both English and Spanish.
Republican Trump has increasingly labelled his opponents as the “radical left” as he seeks to defeat Democratic opponent Joe Biden in the November election.