Chip and Joanna Gaines’ Magnolia Network is already fixer-uppering DIY’s lackluster TV ratings. Four hours of preview programming for the upcoming re-brand ran on Sunday, smashing DIY Network’s ratings records in the process.
Overall, the prime time block, labeled “Fixer Upper: A Look Back,” brought the Discovery-owned network its highest-rated night ever among the age 25-54 age group, with 0.38 rating.
It was Sunday’s No. 4 program from 7-8 p.m. across both cable and broadcast among the 25-54 group. For women in that age range, the hour was the second-highest-rated show in the time slot, just behind “60 Minutes.”
More than 2.3 million total viewers watched the Magnolia Network sneak peek from 5-9 p.m. That’s a +195% improvement for the time period compared to the prior six week average and +402% over the year-ago audience numbers.
It seems to me that Chip and Joanna can fixer up about anything they set their mind to. We congratulate them and look forward to their new Magnolia Network.